Pharma SEO – Search Engine Optimization Basics

The Increased Value of Search Engine Visibility

In today’s ‘no contact’ world, visibility in Google has never been more important.

About Pharma-related SEO

Search engine visibility, which is improved by the process of Search Engine Optimization, directly impacts a variety of audiences. Investors, potential partners, prospective employees, health care providers and patients all search online.

Your online search visibility is comprised of three main components:

• • your website’s organic search engine ranking,
  • your online business data, and
  • your paid search marketing.

Effective online marketing is crucial for your overall business visibility for branded and non-branded terms as well as for patient recruitment for clinical trials.

Many pharma companies, CROs, and clinical sites do not have the fundamental elements of search marketing in place and because of this have limited visibility for both branded and competitive terms.

It’s important to know that your online visibility can be greatly improved.  Primarous Consulting uses processes and tools developed over the last 20 years to achieve top visibility for our clients.

For more information – view the video, The “Rules of Three” for Clinical Trial Marketing or contact us regarding pharmaceutical and clinical trials search marketing services.