Video is the best means of generating new content. It is highly repurposable and creates better user engagement than text-based communications. Physicians, practitioners, patients and caregivers all prefer video over text-based content.
Video can be used on websites, landing pages, email, direct mail, on video sharing sites, social networks and during presentations and events.
Video marketing supports and amplifies messaging whether for building corporate brand visibility, online presence within specific treatment areas or for the marketing of clinical trials.
Google has said that content in different formats, i.e. text and images converted to video is NOT duplicate content. Using existing text is the fastest way to create new video content. We turn your existing ‘stuff’ into brand new video that Google values.
Video for Study Marketing and Recruitment
Primarous provides customized video animation. We leverage existing content – text, images, and video to create new video content that will engage target audiences. Video animation styles include whiteboard explainers, cartoon explainers, typography videos, and video-based presentations. Unlike custom video, there is no long production times, no film crew or location shoots and no big budget.
We help our clients gain even more value by creating multiple versions of their video for various platforms – for example, a 30-second version for Instagram, a minute-long version for Facebook and a 2-minute version for YouTube
Videos can easily be created in multiple languages and shared via our Socialized Video™ program.
See the blog post – Animated Video For Clinical Trial Recruitment for more video examples