ChatGPT For Clinical Trial Marketing

How ChatGPT Can Help Streamline Clinical Trial Recruitment ChatGPT is a revolutionary technology that can perform many tasks that may help streamline clinical trial recruitment and education. This technology uses natural language processing (NLP) to automate conversations with potential clinical trial participants. ChatGPT helps streamline the recruitment process by providing personalized conversations based on the participant’s responses to questions. This helps to ensure that potential participants are provided with the information they need to make an informed decision about participating in a clinical trial. ChatGPT can also help increase clinical trial participation by providing a more engaging experience,  including on-demand translation in over 90 languages. This allows potential participants to… Read More

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Animated Video For Clinical Trial Recruitment

Patient Recruitment is likely the single greatest point of failure in the clinical trials process. According to a 2020 meta-analysis, “around 80% of trials fail to meet the initial enrollment target and timeline, and these delays can result in lost revenue of as much as US $8 million per day for drug developing companies.” Online video marketing can be a highly effective tool in your patient recruitment efforts.  Video is the way consumers prefer to get information.  It greatly improves comprehension and retention and leads to higher engagement when used with websites, social media, e-mail marketing, direct mail, PPC paid advertising, in-office visits, events and more.   The study included… Read More

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Clinical Trials Marketing – The “Rules of Three”

When thinking about online marketing and advertising for clinical trials, it may be helpful to break things down into several easily remembered ‘Rules of Three’.  For instance, there are Three Keys to SEO, Three Primary Points of Online Visibility, Three Critical Types of Search and more.  Each of these ideas can help you understand the basics of search marketing and organic optimization. Please see the video below. Also, check out our Basics of Pharma SEO video or contact us for additional information regarding pharmaceutical and clinical trial search marketing. Book a free 1/2 hour call with me that includes a review of your current website and a general chat about… Read More

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Pharma SEO – Search Engine Optimization Basics

The Increased Value of Search Engine Visibility In today’s ‘no contact’ world, visibility in Google has never been more important. About Pharma-related SEO Search engine visibility, which is improved by the process of Search Engine Optimization, directly impacts a variety of audiences. Investors, potential partners, prospective employees, health care providers and patients all search online. Your online search visibility is comprised of three main components: your website’s organic search engine ranking, your online business data, and your paid search marketing. Effective online marketing is crucial for your overall business visibility for branded and non-branded terms as well as for patient recruitment for clinical trials. Many pharma companies, CROs, and clinical… Read More

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