How ChatGPT Can Help Streamline Clinical Trial Recruitment ChatGPT is a revolutionary technology that can perform many tasks that may help streamline clinical trial recruitment and education. This technology uses natural language processing (NLP) to automate conversations with potential clinical trial participants. ChatGPT helps streamline the recruitment process by providing personalized conversations based on the participant’s responses to questions. This helps to ensure that potential participants are provided with the information they need to make an informed decision about participating in a clinical trial. ChatGPT can also help increase clinical trial participation by providing a more engaging experience, including on-demand translation in over 90 languages. This allows potential participants to… Read More
Continue ReadingTop 25 Pharma Manufacturers Fail Google’s Core Web Vitals Test
Primarous Consulting, a leading provider of managed pharmaceutical search marketing services, recently completed a review of the Top 25 Pharmaceutical Manufacturers corporate websites, analyzing each website for the use of primary search engine optimization features. The elements analyzed included: organic optimization, site speed, site mobile-friendliness, site security, and engagement with Google. The purpose of the search analysis is to: 1) measure how well the Top 25 Pharma Manufacturers meet Google’s current and pending Search Standards, 2) to understand if progress has been made over the last 5 years, and 3) to provide a benchmark for other pharmaceutical companies to measure their own search status. This is a follow-on survey to… Read More
Continue ReadingAnimated Video For Clinical Trial Recruitment
Patient Recruitment is likely the single greatest point of failure in the clinical trials process. According to a 2020 meta-analysis, “around 80% of trials fail to meet the initial enrollment target and timeline, and these delays can result in lost revenue of as much as US $8 million per day for drug developing companies.” Online video marketing can be a highly effective tool in your patient recruitment efforts. Video is the way consumers prefer to get information. It greatly improves comprehension and retention and leads to higher engagement when used with websites, social media, e-mail marketing, direct mail, PPC paid advertising, in-office visits, events and more. The study included… Read More
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Pharma Marketing and Core Web Vitals
Pharma and clinical trial marketers are facing a new set of challenges later this year. As if any of us were running short of challenges! If your focus is on building online visibility for your company, study or your brand, you should know that Google is moving to make a measurement called Core Web Vitals an important ranking factor. Watch the Intro to Core Web Vitals Video Core Web Vitals are part of a series of long-term algorithm updates called the Google Page Experience Update. Core Web Vitals are expected to go live as a key ranking factor in May of 2021 You may want to check your Analytics to see… Read More
Continue ReadingClinical Trials Marketing – The “Rules of Three”
When thinking about online marketing and advertising for clinical trials, it may be helpful to break things down into several easily remembered ‘Rules of Three’. For instance, there are Three Keys to SEO, Three Primary Points of Online Visibility, Three Critical Types of Search and more. Each of these ideas can help you understand the basics of search marketing and organic optimization. Please see the video below. Also, check out our Basics of Pharma SEO video or contact us for additional information regarding pharmaceutical and clinical trial search marketing. Book a free 1/2 hour call with me that includes a review of your current website and a general chat about… Read More
Continue ReadingPharma SEO – Search Engine Optimization Basics
The Increased Value of Search Engine Visibility In today’s ‘no contact’ world, visibility in Google has never been more important. About Pharma-related SEO Search engine visibility, which is improved by the process of Search Engine Optimization, directly impacts a variety of audiences. Investors, potential partners, prospective employees, health care providers and patients all search online. Your online search visibility is comprised of three main components: your website’s organic search engine ranking, your online business data, and your paid search marketing. Effective online marketing is crucial for your overall business visibility for branded and non-branded terms as well as for patient recruitment for clinical trials. Many pharma companies, CROs, and clinical… Read More
Continue ReadingPharmaceutical Marketing and The Google Update 2020
SEO News Links, AI & the Google May 2020 Update Some in the SEO community have noticed linked related patterns in sites that have lost rankings. Is there anything to it Read The Article
Continue ReadingWhy Your SEO Keyword Research Needs to Evolve
Pharmaceutical SEO and Keyword Research Want to boost your traffic and rankings AND increase your expertise, authority, and trust? You will need to understand how people search for the terms that are important to your marketing objectives.
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