pharma marketing and core web vitals SEO update

Pharma Marketing and Core Web Vitals

Pharma and clinical trial marketers are facing a new set of challenges later this year. As if any of us were running short of challenges! If your focus is on building online visibility for your company, study or your brand, you should know that Google is moving to make a measurement called Core Web Vitals an important ranking factor. Watch the Intro to Core Web Vitals Video Core Web Vitals are part of a series of long-term algorithm updates called the Google Page Experience Update. Core Web Vitals are expected to go live as a key ranking factor in May of 2021 You may want to check your Analytics to see… Read More

Continue Reading

Clinical Trials Marketing – The “Rules of Three”

When thinking about online marketing and advertising for clinical trials, it may be helpful to break things down into several easily remembered ‘Rules of Three’.  For instance, there are Three Keys to SEO, Three Primary Points of Online Visibility, Three Critical Types of Search and more.  Each of these ideas can help you understand the basics of search marketing and organic optimization. Please see the video below. Also, check out our Basics of Pharma SEO video or contact us for additional information regarding pharmaceutical and clinical trial search marketing. Book a free 1/2 hour call with me that includes a review of your current website and a general chat about… Read More

Continue Reading

Pharma SEO – Search Engine Optimization Basics

The Increased Value of Search Engine Visibility In today’s ‘no contact’ world, visibility in Google has never been more important. About Pharma-related SEO Search engine visibility, which is improved by the process of Search Engine Optimization, directly impacts a variety of audiences. Investors, potential partners, prospective employees, health care providers and patients all search online. Your online search visibility is comprised of three main components: your website’s organic search engine ranking, your online business data, and your paid search marketing. Effective online marketing is crucial for your overall business visibility for branded and non-branded terms as well as for patient recruitment for clinical trials. Many pharma companies, CROs, and clinical… Read More

Continue Reading