Patient Recruitment is likely the single greatest point of failure in the clinical trials process. According to a 2020 meta-analysis, “around 80% of trials fail to meet the initial enrollment target and timeline, and these delays can result in lost revenue of as much as US $8 million per day for drug developing companies.” Online video marketing can be a highly effective tool in your patient recruitment efforts. Video is the way consumers prefer to get information. It greatly improves comprehension and retention and leads to higher engagement when used with websites, social media, e-mail marketing, direct mail, PPC paid advertising, in-office visits, events and more. The study included… Read More
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