We help companies fix the most critical parts of their search marketing so more people can find them online. Whether you’re a pharma or a biotech company a CRO or a clinical site we can dramatically improve your visibility in Google and other search engines and we’ve been doing it for over 20 years.
if you’re going to succeed in marketing online you have to succeed on Google Why? Google delivers ninety percent of the world’s total search and 96% of all mobile search.
All companies have multiple audiences that search for them some will search for you by your company name they’re often investors potential employees partners or referrals, Others will search for you based on what you do.
For example, a search for “clinical trials houston” produces results come from totally different places, the organic, business and paid results. It takes entirely different tactics to show up for each of these types of results but each has a really important role in building your search visibility. Being found at the top of the page for all three types of results is the gold standard for online marketing and that’s what we help our clients do,
Organic visibility is all about your website and proving to Google that your site is highly relevant for the targeted keywords you want to be found for. it’s the most valuable visibility you can get but it takes time to build organic visibility and effort to maintain it.
Pay-per-Click advertising is different. You don’t even need a website! It’s really really fast, you can go after as many keywords as you want and (as you’re willing to pay for). If you call us this morning you can be at the top of Google this afternoon, in paid advertising. But not in the organic results The problem with pay-per-click is that only about six to ten percent of users click on paid ads. Pay-per-click can get you fast targeted traffic but your long-term value is on the organic optimization of your site, That’s where most of the traffic comes from.
The other critical piece of the puzzle is your Google map and business data. These results come from submitting and managing data directly to Google via “Google my Business”. This localized business data is especially important with Google’s mobile-first index and the increase of “near me” searches.
Primarous has expertise in all three of these primary areas so that you can succeed with search marketing. Combine our 20 years of experience in both SEO and clinical trials with the power of Google to effectively reach your audiences online